Home   >   교민정보   >   캄보디아 투자   >   [캄보디아 투자] 캄보디아 진출 고려 시 검토해야 하는 주요사항

[캄보디아 투자] 캄보디아 진출 고려 시 검토해야 하는 주요사항

기사입력 : 2015년 02월 17일

질문 193. 해외사업 특히 캄보디아 시장에 진출여부를 결정하기 위해서 국가위험, 관련법령, 시장 규모, 기업환경, 문화 등 많은 것을 검토해야 하는데 가장 중요한 사항은 무엇인가요?

                    

답변

기업 성공의 가장 필수적인 요소(critical success factors)가 무엇일까를 위해 수많은 유수의 대학과 연구기관에서 학문적인 연구와 사례가 있어 왔으나 일반적으로 가장 중요하다고 인정되는 것은 시장조사(market survey)를 들 수 있습니다.

개인적으로 사업을 시작하는 경우는 물론이고 대기업조차도 면밀한 시장조사가 없이 몇몇 직원들이 출장을 와서 수박 겉 핥기식으로 본 출장 보고서만을 가지고 캄보디아 진출여부를 결정하는 경우를 많이 봐 왔다. 일단 시작을 하고 나서는 예상치 못한 점이 발견될 때 마다 많은 시간과 비용을 낭비하고 있는 일은 비일비재하다.

성공적인 기업들은 공통적으로 자신들의 고객과 경쟁자들에 관해 광범위한 지식을 갖추고 있다. 정확하고 특정한 정보를 얻는 것은 마케팅 계획을 위한 시장조사 및 개발에 있어 중요한 첫 단계이며, 정확한 시장평가와 개발은 신규 및 기존업체 둘 다에게 있어 중요하다. 시장은 기업활동의 모든 측면들에 영향을 주고 방향을 제시하며, 궁극적으로 비즈니스의 성공 또는 실패로 이끈다.

시장조사의 기본적인 내용은 고객의 요구와 수요에 이해하고, 고객의 요구를 충족시키는 제품 및/또는 서비스를 선택 또는 개발시키고, 고객이 제품/서비스를 인식할 수 있게 하는 프로모션 자료를 개발하고, 제품/서비스가 배달되도록 확실히 하는 것으로 아래와 같은 항목에 대한 면밀한 조사를 필요로 한다.

  1. 당신의 고객은 누구인가?
  2. 당신은 어떤 제품 또는 서비스를 판매하는가?
  3. 당신의 경쟁자는 누구인가?
  4. 당신이 목표로 하는 시장은 무엇인가?
  5. 당신의 유통채널은 무엇인가?
  6. 가격결정은 어떻게 할 것인가?
  7. 광고 및 판매촉진 방안은 무엇인가?

캄보디아는 경제규모나 소득수준은 매우 낮고 대부분의 기업들이 초보적인 수준으로 보여지므로 한국보다 사업하기가 쉽게 느껴진다. 많은 투자가들이 캄보디아를 얕잡아 보고 쉽게 진출을 결정하게 되는데 실제로 막상 시작하고 나서 후회를 하는 경우가 많다. 캄보디아에서 성공적인 사업을 위해서 다시 한번 시장조사의 중요성을 강조하고 싶다.

/ (세법관련질의) 우리회계법인 고동호 회계사 (dhkoh99@gmail.com)

wooriaccounting.com

Share

313 Comments

  1. Pingback: Lincoln Georgis

  2. Pingback: Madelyn Monroe Masturbating

  3. Pingback: domain-name

  4. Pingback: Assignment Writing Tips

  5. Pingback: Assignment Help USA

  6. Pingback: Custom Assignment Writing Services

  7. Pingback: valentines gift

  8. Pingback: organic moisturizer for feet

  9. Pingback: baby stop crying

  10. Pingback: Click Here

  11. Pingback: Click Here

  12. Pingback: Click Here

  13. Pingback: Click Here

  14. Pingback: Click Here

  15. Pingback: Click Here

  16. Pingback: Click Here

  17. Pingback: Click Here

  18. Pingback: Click Here

  19. Pingback: Click Here

  20. Pingback: Click Here

  21. Pingback: Click Here

  22. Pingback: Click Here

  23. Pingback: Click Here

  24. Pingback: Click Here

  25. Pingback: Click Here

  26. Pingback: Click Here

  27. Pingback: Click Here

  28. Pingback: remote control robotics

  29. Pingback: robotics case study

  30. Pingback: Click Here

  31. Pingback: Click Here

  32. Pingback: Click Here

  33. Pingback: Click Here

  34. Pingback: Click Here

  35. Pingback: Reputation Defenders

  36. Pingback: Reputation Defenders

  37. Pingback: Click Here

  38. Pingback: Click Here

  39. Pingback: Click Here

  40. Pingback: Click Here

  41. Pingback: Click Here

  42. Pingback: Click Here

  43. Pingback: Click Here

  44. Pingback: Click Here

  45. Pingback: Click Here

  46. Pingback: Click Here

  47. Pingback: Click Here

  48. Pingback: Click Here

  49. Pingback: Click Here

  50. Pingback: geschenke für zwillinge geburt

  51. Pingback: Click Here

  52. Pingback: Click Here

  53. Pingback: 바카라게임사이트

  54. Pingback: grand rapids teeth whitening

  55. Pingback: grand rapids dentist

  56. Pingback: Click Here

  57. Pingback: https://gquery.org/

  58. Pingback: Click Here

  59. Pingback: Click Here

  60. Pingback: 라이브카지노사이트

  61. Pingback: Click Here

  62. Pingback: Click Here

  63. Pingback: Click Here

  64. Pingback: Click Here

  65. Pingback: refer and earn site

  66. Pingback: Click Here

  67. Pingback: Click Here

  68. Pingback: Click Here

  69. Pingback: Click Here

  70. Pingback: Click Here

  71. Pingback: Click Here

  72. Pingback: Click Here

  73. Pingback: Click Here

  74. Pingback: Click Here

  75. Pingback: Click Here

  76. Pingback: 최고 등급 카지노 사이트

  77. Pingback: 카지노 게임 플레이

  78. Pingback: best-domain-broker

  79. Pingback: cheap-premium-domains

  80. Pingback: how to choose a cardano stake pool

  81. Pingback: free website for small business

  82. Pingback: How to become a porn star in australia

  83. Pingback: 2023 Books

  84. Pingback: marriage records

  85. Pingback: burial place

  86. Pingback: obituary

  87. Pingback: dying

  88. Pingback: 100 percent winning tips

  89. Pingback: National Chi Nan University

  90. Pingback: Schneider Electric

  91. Pingback: Academic freedom

  92. Pingback: Course electives at future university in egypt

  93. Pingback: التخصصات الرئيسية في التجارة وادارة الأع 

  94. Pingback: لوائح كلية الاقتصاد والعلوم السياسية

  95. Pingback: Pharmaceutical Analytical Chemistry

  96. Pingback: مستشفي الاسنان التخصصي

  97. Pingback: مجموع كليه الاسنان

  98. Pingback: الانسحاب والإضافة

  99. Pingback: Course Repeat Policy

  100. Pingback: education

  101. Pingback: Campus facilities

  102. Pingback: الأنشطة البحثية لكلية الصيدلة بجامعة المž

  103. Pingback: future University application process

  104. Pingback: افضل جامعة لدراسة ادارة الاعمال

  105. Pingback: Faculty of commerce & business administration Contact

  106. Pingback: المجتمع المحلي

  107. Pingback: Personal statement for future university

  108. Pingback: Pharmacy's Diploma

  109. Pingback: Future University in Egypt Oral and Dental Medicine programs

  110. Pingback: Industry Partnerships

  111. Pingback: https://www.kooky.domains/post/how-to-evaluate-web3-domain-investments-for-potential-returns

  112. Pingback: Attitudes and behavior

  113. Pingback: political economy

  114. Pingback: Political Mass Media

  115. Pingback: خطوات التقديم بالكلية

  116. Pingback: Faculty of Pharmacy

  117. Pingback: Oral and Dental Medicine programs

  118. Pingback: Research Advancement

  119. Pingback: كلمة عميد كلية الهندسة للترحيب بطلبة الكل

  120. Pingback: قسم نظم المعلومات

  121. Pingback: Digital Transformation

  122. Pingback: البرامج الاكاديمية ب كلية الحاسبات بجامع

  123. Pingback: fue

  124. Pingback: Dental Implant Courses

  125. Pingback: Entrance exams for future university

  126. Pingback: Maillot de football

  127. Pingback: Maillot de football

  128. Pingback: SEOSolutionVIP Fiverr

  129. Pingback: cage musculation

  130. Pingback: le parcours du combattant

  131. Pingback: Fiverr Earn

  132. Pingback: Fiverr Earn

  133. Pingback: Fiverr Earn

  134. Pingback: Fiverr Earn

  135. Pingback: Fiverr Earn

  136. Pingback: fiverrearn.com

  137. Pingback: fiverrearn.com

  138. Pingback: fiverrearn.com

  139. Pingback: Advance-Esthetic LLC

  140. Pingback: fiverrearn.com

  141. Pingback: prodentim mediprime

  142. Pingback: houston french bulldog

  143. Pingback: clothing manufacturer

  144. Pingback: fiverrearn.com

  145. Pingback: fiverrearn.com

  146. Pingback: french bulldog

  147. Pingback: fiverrearn.com

  148. Pingback: fiverrearn.com

  149. Pingback: fiverrearn.com

  150. Pingback: aussiechon puppies for sale

  151. Pingback: exotic bully lifespan

  152. Pingback: exotic bully

  153. Pingback: miniature bulldog

  154. Pingback: isla mujeres golf cart rental

  155. Pingback: jute rugs

  156. Pingback: seo in Greece

  157. Pingback: seo in Bahrain

  158. Pingback: Yo.fan approval

  159. Pingback: Digital Marketing

  160. Pingback: Piano Disposal and Recycling

  161. Pingback: London Piano Movers

  162. Pingback: Top university in Egypt

  163. Pingback: Private universities in Egypt

  164. Pingback: Top university in Egypt

  165. Pingback: Best university in Egypt

  166. Pingback: things to be careful of in isla mujeres

  167. Pingback: merle french bulldog

  168. Pingback: miniature frenchie for sale

  169. Pingback: lilac brindle french bulldog

  170. Pingback: cream french bulldog

  171. Pingback: tom kings kennel

  172. Pingback: teacup french bulldog

  173. Pingback: clima los angeles california

  174. Pingback: frenchie puppies for sale in texas

  175. Pingback: Personalised bracelet with photo

  176. Pingback: future university

  177. Pingback: isla mujeres golf cart rental price

  178. Pingback: seo

  179. Pingback: puppy french bulldogs for sale

  180. Pingback: Fiverr.Com

  181. Pingback: Fiverr

  182. Pingback: french bulldog for sale dallas

  183. Pingback: fue

  184. Pingback: bulldog frenchie puppies

  185. Pingback: golf cart rental isla mujeres

  186. Pingback: lean six sigma

  187. Pingback: french bulldogs houston for sale

  188. Pingback: Warranty

  189. Pingback: Piano service

  190. Pingback: Professional piano movers

  191. Pingback: Piano trade-in and upgrade

  192. Pingback: FUE

  193. Pingback: FUE

  194. Pingback: FUE

  195. Pingback: FUE

  196. Pingback: FUE

  197. Pingback: Reliable movers

  198. Pingback: House moving

  199. Pingback: pcfinancial ca activate card

  200. Pingback: دورات ادارة الاعمال بمصر

  201. Pingback: FiverrEarn

  202. Pingback: Fiverr

  203. Pingback: FiverrEarn

  204. Pingback: FiverrEarn

  205. Pingback: FiverrEarn

  206. Pingback: Speaker

  207. Pingback: FiverrEarn

  208. Pingback: pupuk cair terbaik

  209. Pingback: Pupuk Organik terbaik dan terpercaya hanya melalui pupukanorganik.com

  210. Pingback: Pupuk terbaik dan terpercaya hanya melalui pupukanorganik.com

  211. Pingback: Unisex On-Demand Print Shop

  212. Pingback: partners

  213. Pingback: best supplements to boost immunity

  214. Pingback: ما هي وظائف قسم الاقتصاد

  215. Pingback: duotrim reviews

  216. Pingback: french bulldog puppies

  217. Pingback: FiverrEarn

  218. Pingback: FiverrEarn

  219. Pingback: live sex cams

  220. Pingback: FiverrEarn

  221. Pingback: texas french bulldogs

  222. Pingback: FiverrEarn

  223. Pingback: FiverrEarn

  224. Pingback: FiverrEarn

  225. Pingback: FiverrEarn

  226. Pingback: FiverrEarn

  227. Pingback: FiverrEarn

  228. Pingback: FiverrEarn

  229. Pingback: Private University in Yemen

  230. Pingback: FiverrEarn

  231. Pingback: FiverrEarn

  232. Pingback: FiverrEarn

  233. Pingback: FiverrEarn

  234. Pingback: filmebi qartulad

  235. Pingback: seo company houston

  236. Pingback: seo company illinois

  237. Pingback: dictionary

  238. Pingback: diamond

  239. Pingback: Slot Thailand

  240. Pingback: Scientific Research

  241. Pingback: Kampus Islam Terbaik

  242. Pingback: FiverrEarn

  243. Pingback: FiverrEarn

  244. Pingback: FiverrEarn

  245. Pingback: FiverrEarn

  246. Pingback: Generator Service Manchester

  247. Pingback: cheap sex cams

  248. Pingback: fullersears.com

  249. Pingback: dog probiotics

  250. Pingback: french bulldog puppies

  251. Pingback: live sex cams

  252. Pingback: live sex cams

  253. Pingback: live sex cams

  254. Pingback: marketplace

  255. Pingback: frt trigger

  256. Pingback: laundry service

  257. Pingback: Southampton taxi

  258. Pingback: 늑대닷컴

  259. Pingback: Cara bermain slot online

  260. Pingback: One Peace AMV

  261. Pingback: One Peace AMV

  262. Pingback: cream chargers delivery

  263. Pingback: superslot

  264. Pingback: mobile app development Singapore

  265. Pingback: allgame

  266. Pingback: 918kiss

  267. Pingback: หวย24

  268. Pingback: K-beauty

  269. Pingback: pg slot

  270. Pingback: cybersécurité

  271. Pingback: Raahe Guide

  272. Pingback: aplikasi slot terbaru

  273. Pingback: upstate hotels

  274. Pingback: health and wellness online store

  275. Pingback: megagame

  276. Pingback: electronic visa

  277. Pingback: drops to lose weight

  278. Pingback: 44 mag ammo

  279. Pingback: weight loss injection

  280. Pingback: 6mm arc ammo

  281. Pingback: contratar sicario

  282. Pingback: SaaS Law Firm

  283. Pingback: itsMasum.Com

  284. Pingback: itsMasum.Com

  285. Pingback: itsMasum.Com

  286. Pingback: itsMasum.Com

  287. Pingback: salaire ingénieur suisse

  288. Pingback: FÜHRERSCHEIN ÖSTERREICH

  289. Pingback: Skywhip tanks

  290. Pingback: Nangs delivery 24/7

  291. Pingback: nangs Sydney

  292. Pingback: itsmasum.com

  293. Pingback: chat rooms

  294. Pingback: talk to random strangers

  295. Pingback: chat with girls

  296. Pingback: itsmasum.com

  297. Pingback: itsmasum.com

  298. Pingback: Film institutionnel Nantes

  299. Pingback: newyork jobs

  300. Pingback: free video chat

  301. Pingback: Kampus Tertua

  302. Pingback: texas french bulldog puppies

  303. Pingback: Queen Arwa University Journal

  304. Pingback: Queen Arwa University ROR ID: 03ygqq617

  305. Pingback: 918kiss

  306. Pingback: pg slot

  307. Pingback: 918kiss

  308. Pingback: FB URL Shortener

  309. Pingback: ItMe.Xyz

  310. Pingback: Best URL Shortener To Make Money

  311. Pingback: ItMe.Xyz

  312. Pingback: MasumINTL

  313. Pingback: itme.xyz